Have you ever wondered how a competitor succeeded with a new product or service or feature that you never considered? Has a decision not delivered the expected results? Do you know current customers who don’t fit your target profile? Are you planning to enter a market but want to be certain there are no surprises? Competitive intelligence delivers current and accurate input and insights for your growth initiatives. Guaranteed.
In The Age of Information, we are bombarded with misinformation. Using numerous real-world business examples, Seena will demonstrate how smart companies have succeeded or failed based on internal assumptions, experience, and expectations. You will be shocked at what’s true today and how informed companies have seized growth opportunities that most other companies missed.
You will look at your business differently.
In This Session You Will Learn How-to:
Seena Sharp is a pioneer in competitive intelligence, establishing the first firm in the US, Sharp Market Intelligence. She was commissioned by John Wiley publishers to write Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World, which is the highest rated Amazon book on this topic.
Sharp Market Intelligence has investigated more than two hundred industries, ranging from medical devices, to automotive, financial industries, food & beverages, manufacturing, prison telecom, hospitality, education, and more. They uncover unknown customers, market drivers, emerging & substitute competitors, alternative uses, opportunities, threats, along with industry analysis and deep competitor profiles.
Seena earned a master's degree in mathematics from New York University during her corporate days, is a Fellow of her professional association, was inducted into the Hall of Fame from the Association for Strategic Planning, and serves on the board of Red Planet Ventures (yes, Mars.)